Greetings

Before we astonish you with who we are, what we have to say, and what we will do for you and your real estate, please introduce yourself.

Tell us what you want and need from us to assist you on your journey as a buyer, landlord, seller, or investor in New York City or beyond.

Which Seller or Sellers Do You See Yourself As?

Attached Seller

Should Sell

Who You Are
Overt, bordering on the obsessive, is how you have come to maintain ownership of your property, which is collapsing your finances. You work hard to maintain your real estate as best you can, but you are not always receiving market-value income because your inventory cannot command peak rents. It appears you have slipped into debt, possibly even into foreclosure.
The property is supposed to be paying you income and profits to take care of itself, not the other way around, with you feeding this money pit, which is not how things are supposed to be. You are robbing Peter to Pay Paul because the building doesn't fund itself. Your personal income and savings are Peter. This was probably your first investment, an inheritance, the home you grew up in with all of your memories intact. For you to fiscally and emotionally survive and thrive while being just to yourself and your heirs, you should sell and begin anew.
Your Ownership
The property still produces income, but not enough to outpace what it costs you to hold it. Comparable sales nearby reflect turnkey homes, fully renovated and move-in ready. Your property's condition is probably not there, and that difference, in truth, is part of what determines the property's true sales value today. Selling now, at the price the market will actually support, which should be more than what you bought at, will convert what remains into immediate cash flow before the debt/loss/income/profit gap widens further.
Your Reason To Sell
Selling ends the cycle of self-inflicted larceny against your innocent assets and savings accounts. The obligations stop competing with each other for money you are losing through a sieve called your address. What you will come away with is bankable payback, relief, and new opportunities, even though the flow is less than you once believed it would be.
The Longer You Hold
As you partake in your familiar could-have, should-have, would-have ritual, time passes as usual. You and yourself deserve permanent respite from the tiresome juggling act you have mastered over the years. What's waiting on the other side of the sale is your life at peace, vacation funds, and everything else you want, especially the beginning or continuation of legacy wealth.
Your Path Forward
Once you decide to sell, Keith Frazier prices the property to sell swiftly and profitably, accounting for exactly what the market will bear and what today's buyers will pay. Through Compass Concierge, the repairs and updates you could never afford on your own are covered upfront and repaid only at closing. He then markets the asset through Compass's national network of buyers and investors. Anywhere outside the Boroughs, my associates within GAN, the Global Agent Network, will guide you through your next purchase.

What's Next: The Seller Reinvestment Strategy shows you the options you may choose from to finally own something that pays for itself. Contact Keith Frazier and Compass today; there's work to be done.
New York. United States. Caribbean. Europe.
What's Next.
Seller Reinvestment Strategies
Introduction
Selling real estate is one of the most significant financial events in a property owner's life. What follows that sale is equally significant. What's Next: The Seller Reinvestment Strategies presents five approaches that property owners use to deploy their proceeds after a sale. Each one serves a different goal, a different financial position, and a different vision of what comes next. Review all five. Consult your legal, financial, and tax professionals. Then decide.
Disclosure
The reinvestment strategies presented on this page are provided for informational purposes only. Keith Frazier and Compass are not attorneys, accountants, financial advisors, or tax professionals. Nothing presented here constitutes legal, financial, or tax advice. Every seller is strongly encouraged to consult with qualified legal, financial, and tax counsel before pursuing any reinvestment strategy. The right approach depends entirely on your individual circumstances, your tax position, and your long-term financial objectives.
1031 Exchange | Tax Deferral Strategy
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The 1031 Exchange is the most powerful reinvestment strategy available to investment property owners. It allows a seller to defer capital gains taxes entirely by reinvesting proceeds directly into another qualifying investment property. The capital that would have gone to taxes stays working in real estate instead.

This strategy applies to investment and business properties only. A primary residence does not qualify. Two deadlines govern the exchange without exception — the replacement property must be identified within 45 days of closing and the transaction must be completed within 180 days. A Qualified Intermediary must hold all proceeds during the exchange. The seller cannot touch the funds at any point.

The tax is deferred — not eliminated. When the replacement property is eventually sold without another exchange the deferred taxes become due. However if the property is held until death the deferred gains may be eliminated entirely through a stepped-up basis for heirs — making this one of the most powerful generational wealth strategies in real estate
Acquisition Strategy
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The most straightforward path forward. The seller takes their proceeds, pays the applicable taxes, and reinvests directly into another property on their own terms and timeline. No strict deadlines. No intermediary. Complete freedom to choose the market, the property type, and the moment that serves them best.

What the seller pays in taxes they gain back in control. For sellers who value simplicity and strategic flexibility above tax deferral, this is the most accessible and most used reinvestment approach.
Seller Financing Strategy
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The seller becomes the bank. Rather than receiving all proceeds at closing, the seller holds the mortgage and receives structured monthly payments from the buyer over an agreed period. The proceeds become a consistent income stream generating both principal and interest on terms the seller negotiates directly.

This strategy suits property owners who want reliable income while transitioning out of active ownership. It requires a real estate attorney to structure the agreement properly. Sellers must understand that if the buyer defaults the seller is responsible for foreclosure proceedings on their own former property. Thorough vetting of the buyer and qualified legal counsel are essential before entering this arrangement.
Installment Sale Strategy
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The installment sale is a tax management strategy governed by IRS Form 6252 that allows proceeds to be received and reported over multiple years rather than recognized entirely in the year of the sale. The objective is to spread tax liability across multiple tax years — reducing the immediate financial impact of a significant sale and keeping annual tax obligations manageable.

Related to but distinct from seller financing, the installment sale focuses specifically on the tax consequences of how proceeds are received rather than on creating a long-term income stream. Qualified tax counsel is essential before structuring an installment sale.
Beyond Real Estate
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Not every seller reinvests in real estate. Some fund a business. Some invest in financial markets. Some eliminate debt entirely and begin the next chapter of their financial life unburdened. Some fund the education of their children or grandchildren.

What’s Next does not prescribe a path. Keith Frazier’s role is to ensure that every seller arrives at their decision fully informed and with the right professional guidance already in place. The proceeds belong to the seller. What happens next belongs to them entirely.

About Us
Compass was founded in 2012 by Robert Reffkin and has facilitated well over one trillion dollars in real estate transactions across the Nation.

Keith Frazier brings the full reach of Compass to every client he serves. That reach is significant. That reach is immediate. That reach is yours.
The Technology
Compass has invested $1.6 billion to create the industry’s leading technology platform. Every tool within it is designed to position your property in front of the right buyers at the right moment and keep you fully informed throughout every stage of the transaction.
Compass One
The industry’s first all-in-one client dashboard connecting you and your agent through every phase of the real estate journey with 24/7 transparency before, during, and after the transaction. Every document, every milestone, every update — in one place, in real time.
Compass AI
A proactive AI-powered assistant that identifies serious buyers, tracks listing performance, and ensures every next step moves your transaction forward efficiently.
Buyer Demand Data
Live intelligence that surfaces serious buyers already searching for properties like yours. Not estimates. Not weeks-old data. Real buyers in the Compass network right now.
3-Phase Marketing Strategy
Designed to protect value, create demand, and drive better results. Phase one markets your property privately within Compass to preview pricing and generate demand. Phase two launches it as Coming Soon to build anticipation before it reaches the full market. Phase three delivers it to the widest possible audience at peak demand.
Private Exclusives
Sellers have the option to market their property to serious buyers before it reaches the open market — without triggering days on market or price history that can work against the final sale price.
Compass Collections
A collaborative platform that allows serious buyers to organize, track, and discuss properties in real time. Every Compass buyer has access to your listing the moment it enters the network.
Digital Marketing
Professional campaigns across Instagram, Facebook, and Google that position every property precisely where serious buyers are searching.
Professional Photography and 3D Tours
Every property presented at its absolute highest level before a single buyer walks through the door.
Comparative Market Analysis
Real-time market intelligence that ensures every listing is priced to command the attention and the return it has earned.
Compass Initiatives
Compass Concierge
Compass covers the upfront costs of preparing your property for market — staging, painting, flooring, landscaping, minor renovations, and more. No upfront payments. No interest. No hidden fees. The cost is repaid at closing from the proceeds of the sale. The result is a property that commands more attention, more offers, and a stronger final sale price.
Compass Bridge Loan Services
A solution that bridges the financial gap between the home you own and the home you want to buy next. Sellers gain access to competitive rates and dedicated support from industry-leading lenders, with the exclusive option to get up to six months of bridge loan payments fronted — allowing you to move into your next home while your current property sells at the optimal moment on your terms.
The Redfin Alliance
In February 2026, Compass International Holdings and Rocket Companies announced a historic three-year strategic alliance. Through this partnership, sellers have the choice to display their homes on Redfin.com with no days on market, no price history, and no home valuation estimates. Compass Coming Soon listings appear immediately on Redfin, with Private Exclusive properties to follow — expanding exposure for sellers and increasing choice for buyers across 60 million monthly Redfin visitors.

Your property reaches 60 million potential buyers nationwide — before it ever touches the open market — without accumulating the days on market or price history that can diminish its value in the eyes of serious buyers.
The Reach
Compass International Holdings unites approximately 340,000 real estate professionals operating in every major city in the United States and across 120 countries and territories. Through this network Keith Frazier connects every client to wherever their real estate journey takes them next — across New York, the Nation, the Caribbean, and Europe.

Let's Find Your Place in the World

The Real Estate Collaboration Circle

Where Strategy, Exposure, Reach, Execution, and Alignment Converge.
The Collaboration Circle represents the complete network of expertise available to every client throughout the real estate process.
Each professional within it serves a specific purpose. Bring your own team or engage ours.
Either way, the Global Agent Network stands ready the moment your real estate journey
extends beyond New York.
GAN: Global Agent Network New York. National. Caribbean. Europe.
‍REAP: Real Estate Adjacent Professionals: Real Estate Attorney. Estate Planning Attorney. Mortgage Banker. Title Company. Insurance Broker. Accountant.
Financial Advisor. 1031 Exchange Intermediary. Engineer. Architect.

‍The Circumference of Real Estate Professionalism.

Keith Frazier

Licensed Associate Real Estate Broker
Founder of The Seven Sellers

Keith Frazier

Keith Frazier is a Licensed Associate Real Estate Broker with Compass and the Founder of the Seven Sellers: Anyone. Everyone. You. For nearly four decades, Keith has brokered the full spectrum of real estate transactions for his clientele, including residential sales, apartment leasing, acquisitions, and investments across Northern, Central, and Eastern Brooklyn and, when opportunities arise, Manhattan, Queens, and the Bronx.

The Seven Sellers: Anyone. Everyone. You. is the self-diagnostic lens that allows those who need to see, categorize, evaluate, and take a definitive course of action, to sell their real estate with Keith Frazier and Compass. What’s Next: The Seller Reinvestment Strategy speaks for itself. Yesterday. Today. Tomorrow is the promise to The Generational Family that Real Estates Together, Thrives Together.

Keith’s affiliation is through Compass, the nation’s preeminent residential brokerage firm. Based on a client’s needs, Keith will utilize his agency access to the local, national, and global real estate infrastructure, extending his reach far beyond Brooklyn.

Keith’s practice and his client enlightenment philosophy are built on the reality and truth that investing in, owning, and selling real estate, when needed, is the cornerstone for the creation, maintenance, and elevation of Perpetual Legacy Wealth across the multi-generational family. Yesterday. Today. Tomorrow.

Keith Frazier
BIO

Robert Reffkin

Founder, Chairman & CEO
Compass International Holdings

Robert Reffkin

Robert Reffkin founded Compass in 2012, drawing inspiration from his mother Ruth, a longtime real estate agent who raised him as a single mother. Under his leadership, Compass became the nation’s leading residential brokerage, achieving over $1 trillion in real estate sales.

Reffkin holds a B.A. and M.B.A. from Columbia University. After graduating, he became the youngest business analyst ever hired at McKinsey & Company. He then joined Lazard before serving as a White House Fellow in 2005, appointed as special assistant to Treasury Secretary John Snow in the George W. Bush administration. He returned to banking at Goldman Sachs, rising to Chief of Staff to President and COO Gary Cohn. In 2012 he left Goldman Sachs to found Compass.

Beyond his career in real estate, Reffkin ran 50 marathons in 50 states, raising one million dollars for charity. He is the founder of America Needs You, a nonprofit dedicated to empowering young people from underprivileged backgrounds to become the first in their families to attend college. He is also the author of No One Succeeds Alone, donating all proceeds to nonprofits that help young people realize their dreams.

In January 2026, Compass completed its acquisition of Anywhere Real Estate, uniting Compass, Coldwell Banker, Century 21, Corcoran, and Sotheby’s International Realty under one organization, Compass International Holdings, with approximately 340,000 agents across 120 countries worldwide.

Robert Reffkin built what is now the world’s largest real estate organization because he believed that every buyer and seller deserves to be guided by a trusted professional, supported by the best tools and technology, and served with integrity and respect.

Robert Reffkin
BIO

TILL NEXT TIME

You recently received our postcard in the mail. It is unlike any other real estate postcard you have ever seen. The colors, images, names, iconography, content, and messaging inspired you to the point that you had to come here, to this site, to this page, to gather and absorb all that was being said.

You came here to find out the what, the who, the why, and the how. You found Keith and Compass here, and we hope you'll consider working with us, as we believe we are the right fit for you and your real estate. Your thoughts on moving are a testament to our community's closed real estate transactions.
Yesterday. Today. Tomorrow.
Thank you, Friend.
Keith Frazier
Peace.

New York. United States. Caribbean. Europe.

Keith Frazier

Licensed Associate Real Estate Broker

Founder of Seven Sellers
(929) 722-0274
keith.frazier@compass.com
Call or Email Today

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